New York · On-site
Founding Marketing Manager
You will be Piper's first marketing hire in the US, owning how general contractors and construction managers discover, understand and choose Piper. The role combines demand generation, events, content and product marketing, and you will build the function from scratch, reporting to our CRO. You decide where Piper shows up and generate the leads. Our SDR team runs execution on the ground.
What you'll do
- Own event strategy: decide which conferences and booths Piper invests in based on where our buyers are, set the budget, design the booth and messaging, and measure pipeline and ROI per event (on-site execution is run by the SDR)
- Build and run demand generation across LinkedIn, email, webinars and paid, tied directly to pipeline
- Run founder-led LinkedIn content and the company page, and turn customer wins into case studies
- Sharpen Piper's positioning and messaging for each persona: preconstruction, estimating and executives
- Create sales collateral, decks and one-pagers with the sales team
- Track what works in HubSpot and report on pipeline sourced and influenced
What we look for
- 4+ years in B2B SaaS marketing, with hands-on experience in demand generation, field marketing or events
- A record of campaigns that created measurable pipeline, with the numbers to show it
- Strong writing and a good eye for design, and comfort using AI tools to produce more and better content
- Strategic and hands-on: you will plan the quarter and also write the post and ship the booth
- Comfortable working closely with sales and founders in a fast-moving startup
Nice to have
- Experience in construction tech, proptech or the broader AEC industry
- ABM experience targeting a defined list of enterprise accounts
- Experience running trade show booths on a startup budget
What we offer
- Competitive base salary and meaningful equity as a founding team member
- Full ownership of the marketing function and budget, and a direct line to the founders